The Iowa Adventure Pass (IAP) provides your local library patrons with free or discounted admission to participating cultural destinations across Iowa. Member libraries pay an annual fee to support the IAP reservation site and its administration. They can also choose to purchase annual memberships to selected destinations for which they want to offer passes.
How It Works
Libraries Partner with Local Destinations
As a participating library, you’ll work with local attractions (Destinations) to offer free or discounted admission to your patrons.
Library Patrons Reserve Passes Online with Their Library Card
Your patrons can visit the Iowa Adventure Pass website, search for available passes, and reserve their visit using their library card. The platform handles all reservations and generates a unique ticket or coupon for the selected day—making the process easy for both staff and patrons.
Your Library Connects the Community to Local Experiences
By offering the Adventure Pass, your library becomes a gateway to arts, culture, education, and fun across Iowa. Patrons gain access to enriching experiences they may not otherwise explore, and your library strengthens its role as a community connector.
Increases Access and Equity:
By providing free or discounted admission to local attractions, libraries help remove financial barriers and ensure that all community members—regardless of income—can enjoy enriching experiences.
Expands the Library’s Impact Beyond Its Walls:
Adventure Passes transform your library into a platform for real-world exploration. Your library becomes a vital connector to arts, culture, education, and entertainment in the broader community.
Promotes Local Partnerships and Visibility:
The program encourages collaboration between libraries and community attractions, strengthening civic relationships and enhancing the visibility of your library in regional engagement efforts.
Offers High-Value Services with Minimal Staff Time:
The reservation system is simple and streamlined for both patrons and staff. Once set up, the platform requires minimal oversight while delivering high-impact value to users.
Demonstrates Innovation and Responsiveness:
Libraries that offer Adventure Passes show they are responsive to community needs and are evolving their services to meet patrons where they are—actively, outside the library building.
Drives Library Card Sign-Ups and Usage:
Since passes require a library card, participation encourages more people to sign up, stay engaged, and explore the additional programs and services your library offers.
For more information on how to join and current costs, please complete the form below. Your message will be sent to the Adventure Pass admin team, and they will respond as soon as possible.